The Business Fundamentals text is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. Kotler is author of "Marketing Management" (Pearson), now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. PreK–12 Education; Higher Education; Industry & Professional; Products & Services A–Z; ISBN Converter Botha S and Musengi, S (editors). Our Mission; On-demand study support; Access & Success; Conley Readiness Index ; Online Learning Units; Success stories; Training and support. Business Analytics Principles, Concepts, and Applications What, Why, and How Marc J. Schniederjans Dara G. Schniederjans Christopher M. Starkey Sort by. 1. This book is licensed under a Creative Commons by-nc-sa 3.0 license. Unit 1: Introduction to International Business Notes management techniques, in a way, refuted the traditional trade theories. 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